Alshifa Endowment: company profile

Alshifa Endowment is a healthcare endowment, which asks a document to build trust rather than sell. A healthcare company profile of this kind speaks to donors and partners, not to walk in patients. We ran a teal to green gradient over clinical photography, so the imagery stays calm. Section dividers carry a single Arabic title between dotted rules, and nothing else. The bilingual logo lockup sets the pairing, so Arabic leads and the Latin name follows. Type sizes stay large, because people read this document on a screen in a meeting.