The Small Senior Team Behind Luminari
We are a founder-led digital marketing agency in Cairo. No account managers passing notes, no juniors learning on your budget. The person who pitches you runs your account.
Mahmod El-Okda
"Building growth systems for brands that refuse to treat marketing like a magic show."
Most agencies pitch you their senior team, then hand the account to whoever is free. Luminari is deliberately built the other way. Mahmod founded the agency in Cairo in 2019 and still leads every account personally: strategy, media plans, and reporting all pass through the person whose name is on the door.
Years of running growth for brands across Egypt, the Gulf and the USA left him with one operating habit: every decision must trace back to revenue. That habit built the agency, then built the software we now ship worldwide, and it is why clients who arrived for a single campaign are still here years later. The proof lives in our success stories.
Who you actually work with
Three people carry the work between them, and you deal with all three: the engineer who builds it, the manager who runs it week to week, and the designer who decides how it behaves.
The engineer behind everything we ship: websites, online stores, the ERP and CRM systems, and the apps that sit on top of them.
Islam leads engineering at Luminari. Every website, online store, ERP or CRM build and mobile app we deliver passes through him: the architecture, the code review, the security and speed work, and the decision about what a client system should handle by itself instead of by hand.
Fifteen years of building software is where one of our rules comes from: the person who scopes a project is the person who has to run it afterwards. It keeps estimates honest and builds maintainable, and it is why a client ends up owning a working system rather than a folder nobody can change.
The person a client hears from every week: the plan, the schedule, the report, and the bad news first.
Mirna runs accounts day to day. She turns an agreed strategy into a plan with dates on it, keeps the designers, media buyers and developers working to that plan, and sends the report that says what happened, what it cost and what comes next.
Ten years of account management taught her that most agency problems are communication problems. So clients hear from her in plain language every week, whether the week went well or not, and nothing that slips is discovered at the end of the month.
Research first, then the interface: how a site, a store or an app should behave before anyone draws a screen.
Bella leads UI and UX design. She starts with research, what a visitor is actually trying to do and where they give up, then designs the interface around that, along with the design system that keeps every later screen consistent: type scale, spacing, states and the components developers build from.
Seventeen years of design work is why our websites, stores and apps are judged on what they do rather than on how they look in a presentation. A beautiful screen that loses the sale is a failed design.
Plus a network of specialists
A fixed headcount tempts an agency to sell you whatever the payroll needs. We keep the core team small and assemble the right specialists per account, briefed by the founder, held to the same numbers, working across every solution we offer.
Meta, Google, and TikTok certified buyers who live inside ad managers all day, brought in when spend and scale demand that depth.
Performance-minded designers who build identities and design for the scroll: statics, motion, and full brand systems that sell.
The same engineers who ship our SaaS products build client websites, stores, and apps. Conversion first, buzzwords last.
How we work
The same four values we ship by shape how the team runs day to day. In practice, that looks like this:
We are hiring
We hire slowly, and only people who treat client budgets like their own money. If you buy media with discipline, design for the scroll, or write code that converts, and you would rather own outcomes than tick deliverables, introduce yourself.
See what this team would do with your numbers
A senior review of your funnel, ads, and SEO. Free, and honest enough to sting a little.
Want the same, for your business?
Tell us where you want to grow. A senior strategist replies within 24 hours, with a first read on what you sent.