Asel: company profile

Asel shoots commercial photography for restaurants and cafes, so its own document cannot hide. A production company profile like this has to prove the craft on every page, not describe it. We ran the work in six up grids, at a size where a dish still reads. Section openers stack an Arabic heading over a large numeral, in cream and gold. The proposal set follows the same grid, so a tender still looks like the studio. Color accuracy mattered most here, since the client judges print by their own work.