Swana Solutions

A financial brand manual for an advisory that works across the SWANA region. Its clients are NGOs, small businesses and social enterprises. The identity had to read as serious without reading as a bank. A compass sits inside the S of the wordmark, drawn open rather than sealed in a badge. Deep green leads, with navy and black behind it. The manual carries the mission, the vision and five core values before it reaches a single color swatch. Stationery and application mockups close it, so a new supplier has something to match.