LactoLove: brand identity

A baby care brand identity for a maternity range that a new mother meets in a pharmacy aisle. The mark draws a mother and child in one continuous line, held inside a heart. Light Coral and Morning Blue carry it, with Pantone references and a 70, 20, 10 split. The guidelines fix clear space, the white version for dark grounds, and the recoloring nobody should attempt. A written brand story sits at the front, so the tone survives whoever writes the next label. The same system runs on into the packaging work.