Ahmed Alhamoud Law Firm: brand identity

A law firm brand identity for a Saudi practice that signs in Arabic and pitches in English. The mark sets an A and an H either side of a fine vertical rule. Under it the Arabic name leads and the English line follows. That order holds on a court filing and on a pitch deck. Arabic set the typographic rhythm first, and the Latin followed it. Bronze, charcoal and deep navy carry the palette. We delivered the guidelines, the company profile, three business card variants, letterhead and a C4 envelope.