STEP Uniform

STEP manufactures school uniforms, and its buyers arrive on a schedule the rest of retail does not share. A school uniform website sells to procurement officers and to parents at once. That pulls the copy two ways: specification and durability for one, sizing and price for the other. Luminari built it on WordPress with Elementor, so the client's team can update ranges each year. The site went out alongside the full STEP identity, which sits in the branding part of this portfolio. Building both together kept site and brand in one voice.