Souq Masri

Souq Masri sells across many unrelated categories at once, which is the hardest shape of store to keep navigable. The online marketplace development work went into taxonomy before it went into design. Categories, attributes and filters had to hold very different products in one structure. Luminari built it on WooCommerce, so the client keeps ownership of the catalog and the data behind it. Checkout handles a general basket rather than a specialist one. A shopper who arrives for one thing can leave with three, which is the only reason a general marketplace works.