Saudi Souq

Saudi Souq sells across beauty, wellness, kitchen and tech to shoppers in the Gulf. A Gulf online marketplace has to settle the payment question before anything else. Here that answer includes cash on delivery. Plenty of buyers in this market still pay at the door, and a checkout that hides the option loses them. Luminari built the store on Shopify in English and Arabic. Four unrelated categories then needed navigation that keeps each one findable without a search. Cash on delivery also changes the numbers, because an order and a sale stop being the same event.