GPMA

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Еngagement rates

Case Study: Building GPMA-MENA.com – A Professional Platform for a Regional Financial Leader

Client Overview

GPMA MENA (Global Private Market Association – MENA) is a regional arm of a global nonprofit dedicated to advancing private market standards and practices across the Middle East and North Africa. The organization serves as a platform for networking, policy advocacy, and knowledge sharing among private equity firms, venture capitalists, regulators, and institutional investors.

Project Background

GPMA-MENA approached us with a clear need: build a professional, secure, and scalable website that reflects the association’s growing presence and positions it as a regional thought leader in the private markets ecosystem.

They needed a website that:

  • Showcases their mission, events, and initiatives

  • Attracts new members and partners

  • Hosts thought leadership content such as reports and whitepapers

  • Integrates easily with newsletter tools and contact forms

  • Supports bilingual content (English/Arabic) in the future

 

Our Role

 

Luminari Solutions was brought in as the sole digital partner to design, develop, and launch the platform within 30 days. We handled:

  • UI/UX Design: Clean, corporate design inspired by global financial institutions

  • Development: WordPress-based custom theme with Elementor for client flexibility

  • Performance Optimization: Site speed, security, and scalability built-in

  • Integrations: Mailchimp for newsletters, reCAPTCHA for spam protection, and WPML readiness for future Arabic expansion

Challenges

  • Time Constraint: We had a 30-day deadline to launch before a major GPMA regional event in Dubai.

  • Content Clarity: The organization had only partial content and needed help structuring it in a compelling, user-friendly format.

  • Brand Alignment: The digital presence had to reflect the GPMA global brand while catering to regional stakeholders.

Solutions Delivered

    • Homepage: Clear value proposition, strategic CTAs (“Become a Member”), and featured updates

    • About & Mission Pages: Highlighting GPMA’s leadership, governance, and regional relevance

    • Events Section: Upcoming conferences, workshops, and member-only events

    • News & Insights: Blog system for whitepapers and financial articles

    • Contact & Newsletter Signup: Fully integrated with Mailchimp and Google reCAPTCHA

    • Mobile Optimization: Fully responsive across all screen sizes and devices

Services Used:
STRENGTH IN NUMBERS

Results

Since launching in May 2022, the new site achieved the following within the first 3 months:

28%

increase in average session duration

180+

new newsletter signups via the embedded form

25+

partnership inquiries submitted through the contact form

43%

decrease in bounce rate thanks to improved navigation and content hierarchy

Zero

downtime and 99.9% uptime since launch

Tools & Stack

  • CMS: WordPress 

  • Security: SSL, Google reCAPTCHA, login hardening

Conclusion

This project showcases Luminari Solutions’ ability to deliver mission-critical digital infrastructure on tight timelines without compromising on quality, performance, or scalability. GPMA-MENA.com now serves as a credible platform for growth, collaboration, and thought leadership in the region.

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