120% Ecommerce growth
This case study examines the development of an e-commerce website for Alexander Crown, a men’s wear retailer, and the subsequent marketing campaign that generated EGP 100,000 in revenue within ten days.

About Alexander Crown
Alexander Crown is a well-established men’s wear brand seeking to expand its market reach and customer base. The company recognized the potential of e-commerce and engaged me to develop a robust online platform.
Project Scope
The project involved the design, development, and launch of an e-commerce website for Alexander Crown. The website was to serve as a digital storefront, showcasing the brand’s product range, facilitating online purchases, and providing a seamless customer experience.
E-commerce Website Functionalities
A comprehensive e-commerce website requires a range of functionalities to ensure optimal performance and customer satisfaction. Key features implemented for Alexander Crown include:
Core Functionalities
- Product Catalog: Detailed product listings with high-quality images, descriptions, sizing information, and pricing.
- Search and Filter: Advanced search capabilities with multiple filters (size, color, price, etc.) to refine product searches.
- Shopping Cart: A user-friendly shopping cart allowing customers to add, remove, and modify items before checkout.
- Secure Checkout: Integration of secure payment gateways to protect customer data and facilitate smooth transactions.
- Order Management: Efficient order processing, tracking, and fulfillment capabilities.
- Inventory Management: Real-time inventory updates to prevent stockouts and overselling.
Customer Experience Enhancements
- User Accounts: Customer account creation for personalized shopping experiences, order history, and wishlist management.
- Guest Checkout: Option for customers to purchase without creating an account for quick transactions.
- Product Reviews and Ratings: Platform for customers to share feedback and reviews, building trust and credibility.
- Product Recommendations: Algorithmic suggestions for complementary products based on customer browsing and purchase history.
- Wishlists: Ability for customers to save items for later purchase or sharing.
- Size Guides and Fitting Tips: Detailed information to assist customers in selecting the correct sizes.
Marketing and Promotion Tools
- Email Marketing Integration: Integration with email marketing platforms for newsletters, promotions, and order confirmations.
- Social Media Integration: Integration with social media platforms for product sharing and customer engagement.
- Discount Codes and Promotions: Ability to create and manage various discount codes and promotional offers.
- Gift Wrapping and Packaging Options: Additional services to enhance the customer experience.
Automation and Efficiency
- Automated Email Notifications: Sending order confirmations, shipping updates, and promotional emails.
- Inventory Alerts: Notifications for low stock levels to prevent stockouts.
- Abandoned Cart Recovery: Automated emails to remind customers about abandoned shopping carts.
- Customer Segmentation: Grouping customers based on demographics, purchase history, and behavior for targeted marketing.
- Analytics and Reporting: Comprehensive data analytics to track website performance, customer behavior, and sales metrics.
STRENGTH IN NUMBERS
Campaign Results
Following the website launch, Alexander Crown initiated a ten-day marketing campaign that yielded impressive results:
100,000
EGP in sales within 10 days
100
New customers acquired
460%
Increase new users from organic traffic