54% increase in website traffic
Case Study: Revamping ABS Egypt’s Online Presence for a Modern Business Era
Client Overview
Arab Business Services (ABS Egypt) is a leading provider of corporate services, consultancy, and business solutions in Egypt. With over two decades of experience, ABS supports hundreds of clients in areas such as financial advisory, HR outsourcing, tax consultancy, and regulatory compliance.
Despite a strong offline reputation, their online presence had fallen behind, with an outdated website, unclear service pages, and no lead capture systems.
Project Background
ABS engaged Luminari Solutions to completely transform their website with the goal of:
Modernizing their brand image online
Clearly communicating services and expertise
Generating more qualified leads from businesses across Egypt
Improving performance, mobile accessibility, and SEO
Providing a simple backend for their team to manage updates
Challenges
Outdated Structure: The original site was static, non-responsive, and lacked clear service categorization or CTAs.
Content Gaps: ABS had no unified messaging or content strategy, which made services hard to understand for first-time visitors.
Low Search Visibility: The old site was not SEO-friendly and lacked structured metadata or on-page optimization.
Time Sensitivity: The relaunch needed to coincide with ABS’s participation in an industry event, with only 4 weeks to go.
Our Approach
We took a strategic approach focused on clarity, credibility, and conversion:
🔹 Website Strategy & UX
Created a clean and professional layout that speaks to enterprise-level clients.
Redesigned site architecture to highlight key service areas like “Business Setup,” “HR & Payroll,” “Tax Consultancy,” and “Outsourcing.”
Added trust elements such as partner logos, testimonials, and case highlights.
🔹 Development & Technology
Custom WordPress build using Elementor for flexibility.
Fully responsive design with multilingual readiness (Arabic version planned in Phase 2).
Built-in contact forms, lead capture funnels, and a secure client login portal (for document exchange and support).
SEO-optimized structure with RankMath + schema markup.
🔹 Performance Optimization
Image compression, lazy loading, and caching via WP Rocket.
Google reCAPTCHA on forms to reduce spam.
CDN setup with Cloudflare for fast, secure delivery.
STRENGTH IN NUMBERS
Results (First 3 Months Post-Launch)
Since launching in May 2022, the new site achieved the following within the first 3 months:
increase in website traffic
leads generated via service inquiry forms
Avg. session duration increased by 62%
mobile responsiveness score (up from 48%)
Indexed on Page 1 of Google for keywords like “HR outsourcing Egypt” and “business registration Cairo”
Tools & Stack
Platform: WordPress + Elementor
Performance: WP Rocket, Cloudflare, Smush Pro
SEO: RankMath, Google Search Console, Schema
Integrations: Google Analytics, Meta Pixel, WhatsApp CTA
Security: SSL, firewall, reCAPTCHA, login protection
ABS.com.eg is now a true digital gateway for a business built on trust and performance. With a modern site tailored for B2B conversion, ABS Egypt is better positioned to lead in a competitive and fast-changing market.
This project highlights Luminari Solutions’ strength in delivering digital transformation for established enterprises ready to scale online.
