Boosting site traffic by 400%
Case Study: Crafting a Seamless E-Commerce Experience for Kheyoot.com
Client Overview
Kheyoot is a rising Egyptian fashion brand blending modern aesthetics with traditional craftsmanship. With a growing line of apparel inspired by Arab heritage and handmade details, Kheyoot aims to connect contemporary shoppers with culturally rooted fashion.
In 2021, Kheyoot made the bold move from Instagram-based sales to launching a fully branded e-commerce experience under Kheyoot.com.
Project Background
The brand approached Luminari Solutions to help them:
Establish a strong online identity that reflects their brand values
Create a seamless e-commerce store optimized for both mobile and desktop
Enable easy backend management of products, orders, and promotions
Improve conversion rate from social traffic
Build a scalable system for future features like gifting, bundles, and international shipping
Challenges
Brand Translation: Kheyoot had a clear offline aesthetic, but no digital brand guidelines. We had to translate the essence of their identity into a cohesive visual experience.
Inventory & Logistics: The client needed custom product options (e.g., color, size, embroidery) and a smooth order workflow integrated with local courier systems.
Trust Building: As a new online brand, building customer trust was essential—fast-loading pages, smooth UX, and clear CTAs were non-negotiable.
Our Approach
Luminari Solutions provided a turnkey e-commerce solution, handling everything from design to post-launch support.
Brand-Centered UI/UX Design: Warm neutral palette, elegant typography, minimal layout focused on product storytelling
WooCommerce Development: Built on WordPress + Hello Elementor theme for flexibility and speed
Custom Features:
Advanced swatch selectors for product variations
Back-in-stock alerts
Wishlist & quick-add to cart
Arabic-ready layout (RTL)
Checkout Optimization: Guest checkout, Cash on Delivery options, order status tracking
Performance & Security: Optimized images, lazy load, Cloudflare CDN, and firewall protection
Services Used:
STRENGTH IN NUMBERS
Results (First 60 Days)
Since launching in May 2022, the new site achieved the following within the first 3 months:
orders placed
Average Order Value (AOV)
Cart abandonment rate reduced by 35% after checkout flow simplification
Repeat purchases accounted for 22% of total sales
78% mobile traffic, with 94% mobile UX satisfaction from Hotjar sessions
Tools & Stack
Platform: WordPress + WooCommerce
Design: Figma prototype, Elementor Pro
Integrations: Paymob for payment, Meta Pixel, Google Analytics
Languages: Arabic-first with English fallback
Other Tools: WP Rocket, Rank Math SEO, Lottie animations
Conclusion
Kheyoot.com is more than just an online store—it’s a digital expression of a fashion philosophy. By combining solid e-commerce infrastructure with premium design, we helped Kheyoot launch not just a site, but a brand-ready for scale and storytelling.
